Diptyque Cafe Verlet Pop-Up New Bond St

We undertook six months of planning for this pop-up ahead of launch. 2.5 month pop-up / UK flagship store opening, pay as you go.

Diptqyue Cafe Verlet Pop-Up New Bond St

We undertook six months of planning for this pop-up ahead of launch. 2.5 month pop-up / UK flagship store opening, pay as you go.

Project overview 🔎

We undertook six months of planning for this pop-up ahead of launch. 2.5 month pop-up / UK flagship store opening, pay as you go.

Event Preparation

0

months

Location

New Bond St

London

Team Size

0

baristas

Pop-up Duration

0

months

Challenges 😰

  • Working in luxury retail environment in flagship boutique on New Bond St serving delicious coffee to high end customers and VIP guests.

  • Dealing with a very small amount of service space and very high demand for our coffee and snacks. Making sure our cafe area stays clean and presentable despite being very busy at times.

  • Managing team of eight baristas over longer lasting pop-up event. Making sure we have a clear shifts system, do regular stock check and also organising of both coffee, milk and food deliveries.

  • Learning more about tradition and beginnings of Diptyque brand so we can advise customers on different products available in the store.

Solutions Implemented ✅

Customisable Menus

We offered the client five different coffee roasters to choose from to ensure they get exact flavour of coffee that they are looking for. We worked alongside Social Pantry (premium catering company) to make sure their pre-made snacks offerings are always presented and stored correctly.

Branding Options

We used branded take away cups as well as Diptyque own brand of porcelain wear. Produced laser cut logo stencils for hot chocolate and cappuccinos and fully branded aprons.

Team Management

We organised team training for consistent food and drink presentation and service as well as an extra health and safety session.

Extra Activities

We organised three two-hour workshops for customers that wanted to learn more about coffee. Classes included basic knowledge about speciality coffee and lesson in home brewing methods.

Operational Strategy

To make sure operations ran smoothly we planned logistics months ahead of opening of the popup. Provided our staff with detailed manual as well as daily tasks list to make this unusual environment feel more like a real cafe.

Outcomes

  • Welcoming shop customers with hot drinks proved to be great idea for this new location flagship store and showroom.

  • We provided a variety of espresso based coffees as well as two types of hot chocolate, choice of plant-based milks that proved to be very popular with clientele.

  • Making sure that all the milky drinks were served with beautiful latte art, providing the service that meets expectations of their high-end customers and VIP guests.

  • Great feedback on TikTok and Instagram. Our fully branded cappuccinos were the focal point of many social media stories and interactions

  • Increasing brand's social media engagement and visibility through guests posts about hospitality and our delicious coffee.

“Henry’s brought such great energy to our event — the coffee was incredible, and the team felt like part of our crew. Guests kept going back for more!”

Janette Sexton

NARS

“From start to finish, the service was faultless. The setup looked amazing, the branding was spot on, and the coffee? Best we’ve had at an event.”

Alexa Smith

Kia

What they say about Henry's 💬

Espresso

Cortado

Flat White

Cappucino

Latte

Hot Chocolate

Espresso

Spiced Chai

Matcha Latte

Iced Matcha

Fruit Smoothies

Iced Latte

Iced Black

Cocktails & Mocktails

Fresh Fruit Juices

Beer

Sustainability & Environmental Responsibility

Consumers are becoming more Conscious of the environmental impact of their actions, and we believe sustainability will remain a significant factor in purchasing decisions. Our single-origin Arabica coffee beans are sourced ethically from direct trade roasters, ensuring fair trade practices. This means your cup of coffee will not only be of exceptional quality but also fair to the farmers who cultivate it.

Embracing sustainability, we use eco-friendly packaging and aqueous lined coffee cups to minimise our environmental impact. By choosing materials that are kind to the planet, we ensure that every cup of coffee served contributes to a greener future.

Diversity, Equality, Inclusivity

At Henry’s Coffee & Events, our baristas and staff are the heart of our service, embodying our commitment to diversity.

We pride ourselves on offering equal opportunities for all team members, who are dedicated to creating a welcoming and respectful atmosphere while serving delicious coffee. Every interaction is crafted to be as delightful and inclusive as the brew itself.

Henry’s offers flexible hours ensuring our staff can keep a healthy work-life balance. It’s important for us to foster open, positive, supportive workplace culture. We believe in valuing our team by offering pay well above the London Living Wage. This commitment reflects our dedication to supporting our staff and ensuring they thrive, just as we strive to create exceptional experiences for our clients.

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