NARS Pop-Up Café Van at The Stables UnitX Covent Garden

NARS collaborated with Henry’s to coordinate the beverage side of their five days winter pop-up event. Including coffee, matcha, chai, hot chocolate, batch brew and patisseries.

Henry's Events A black three-wheeled vehicle with NARS written in large white letters on the front, parked indoors on a concrete floor for a product launch. A green permit sticker is visible on the windscreen, hinting at exclusive access—perhaps even for coffee lovers.
Henry's Events Two women in black hijabs and winter coats stand indoors, holding takeaway coffee and NARS shopping bags—possibly after a product launch. One checks her mobile while others mingle in the background.
Henry's Events A person wearing multiple gold rings and a dark jacket holds a cup of coffee with a heart-shaped design in the foam, savouring the moment before a NARS product launch.
Henry's Events A person prepares coffee inside a black van with white lettering, holding a portafilter under the grinder—perfect for fuelling a product launch on the go.
Henry's Events A group of women, some wearing headscarves, stand in queue for coffee at a black food van labelled ARS LOUNGE inside an industrial-style building with exposed brick during a NARS product launch.
Henry's Events A person wearing a patterned coat holds a cup of coffee with latte art in one hand and a mobile in the other, perhaps catching up on the latest NARS product launch. A brown scarf is draped over their arm, with the background softly out of focus.
Henry's Events A black three-wheeled vehicle with NARS written in large white letters on the front, parked indoors on a concrete floor for a product launch. A green permit sticker is visible on the windscreen, hinting at exclusive access—perhaps even for coffee lovers.
Henry's Events Two women in black hijabs and winter coats stand indoors, holding takeaway coffee and NARS shopping bags—possibly after a product launch. One checks her mobile while others mingle in the background.
Henry's Events A person wearing multiple gold rings and a dark jacket holds a cup of coffee with a heart-shaped design in the foam, savouring the moment before a NARS product launch.
Henry's Events A person prepares coffee inside a black van with white lettering, holding a portafilter under the grinder—perfect for fuelling a product launch on the go.
Henry's Events A group of women, some wearing headscarves, stand in queue for coffee at a black food van labelled ARS LOUNGE inside an industrial-style building with exposed brick during a NARS product launch.
Henry's Events A person wearing a patterned coat holds a cup of coffee with latte art in one hand and a mobile in the other, perhaps catching up on the latest NARS product launch. A brown scarf is draped over their arm, with the background softly out of focus.
Henry's Events A person pours steamed milk from a metal jug into a cup of coffee, skilfully creating a latte art pattern on the surface of the drink during a product launch event.
Henry's Events A hand with a star tattoo holds a black paper cup of coffee as milk is poured in, creating latte art. The dark background sets a moody tone, perfect for capturing the excitement of a product launch.
Henry's Events A person wearing a black faux fur coat holds a takeaway coffee cup in one hand and a mobile phone displaying the latest NARS product launch in the other, standing against a brick wall.
Henry's Events A black three-wheeled vehicle with NARS written in large white letters on the front, parked indoors on a concrete floor for a product launch. A green permit sticker is visible on the windscreen, hinting at exclusive access—perhaps even for coffee lovers.
Henry's Events A hand with manicured nails holds a black paper cup filled with green matcha latte topped with heart-shaped foam art, perfect for a cosy coffee break or celebrating a new product launch, against a dark background.
Henry's Events A hand holds a black cup with white latte art over coffee, set on a dark surface. The cup, marked with "SANS," exudes the sophistication of a NARS product launch in every detail.
Henry's Events A person pours steamed milk from a metal jug into a cup of coffee, skilfully creating a latte art pattern on the surface of the drink during a product launch event.
Henry's Events A hand with a star tattoo holds a black paper cup of coffee as milk is poured in, creating latte art. The dark background sets a moody tone, perfect for capturing the excitement of a product launch.
Henry's Events A person wearing a black faux fur coat holds a takeaway coffee cup in one hand and a mobile phone displaying the latest NARS product launch in the other, standing against a brick wall.
Henry's Events A black three-wheeled vehicle with NARS written in large white letters on the front, parked indoors on a concrete floor for a product launch. A green permit sticker is visible on the windscreen, hinting at exclusive access—perhaps even for coffee lovers.
Henry's Events A hand with manicured nails holds a black paper cup filled with green matcha latte topped with heart-shaped foam art, perfect for a cosy coffee break or celebrating a new product launch, against a dark background.
Henry's Events A hand holds a black cup with white latte art over coffee, set on a dark surface. The cup, marked with "SANS," exudes the sophistication of a NARS product launch in every detail.

NARS Pop-Up Café Van at The Stables UnitX Covent Garden

NARS collaborated with Henry’s to coordinate the beverage side of their five days winter pop-up event. Including coffee, matcha, chai, hot chocolate, batch brew and patisseries.

NARS Pop-Up Café Van at The Stables UnitX Covent Garden

NARS collaborated with Henry’s to coordinate the beverage side of their five days winter pop-up event. Including coffee, matcha, chai, hot chocolate, batch brew and patisseries.

Project overview 🔎

NARS collaborated with Henry’s to coordinate the beverage side of their five days winter pop-up event. Including coffee, matcha, chai, hot chocolate, batch brew and patisseries.

Event Preparation

0

months

Location

Covent Garden

London

Team Size

0

baristas

Event Duration

0

days

Challenges 😰

  • Creating a positive and memorable experience for VIP guests, NARS staff during workshops and public during giveaway days.

  • Providing quality refreshments while working outside. Keeping guests warm and engaged despite cold weather and rain.

  • Maintaining brand identity while integrating into our setup. Including branded coffee minivan and coffee cups.

Solutions Implemented ✅

Customisable Menus

For this winter event we focused on serving hot drinks like hot chocolate, matcha latte, chai and coffee.

Branding Options

Used printed branded cups and fully branded (wrapped) coffee mini van. Integrating cosmetics brand with coffee culture.

Online Visibility

Pouring beautiful latte art to enhance social media presence through influencers’ posts.

Operational Strategy

Making sure both the client and their guests have positive experience. Planing logistics to ensure efficient setup and teardown of multi-day event in busy tourist area.

Outcomes

  • Welcoming attendees at the event with hot drinks proved to be a great idea for this partly outdoors winter event. Our coffee was a hit with the crowd - some of them queued for over six hours outside!

  • Following health trends we incorporated health conscious options like matcha or plant-based milk that proved to be very popular with the audience.

  • Great feedback on TikTok and Instagram. Our fully branded coffee van was the focal point of many social media stories and interactions.

  • Increasing brand's social media engagement and visibility through attendees posts about hospitality side of the pop-up.

“Henry’s brought such great energy to our event — the coffee was incredible, and the team felt like part of our crew. Guests kept going back for more!”

Janette Sexton

NARS

“From start to finish, the service was faultless. The setup looked amazing, the branding was spot on, and the coffee? Best we’ve had at an event.”

Alexa Smith

Kia

What they say about Henry's 💬

Espresso

Cortado

Flat White

Cappucino

Latte

Hot Chocolate

Espresso

Spiced Chai

Matcha Latte

Iced Matcha

Fruit Smoothies

Iced Latte

Iced Black

Cocktails & Mocktails

Fresh Fruit Juices

Beer

Sustainability & Environmental Responsibility

Consumers are becoming more Conscious of the environmental impact of their actions, and we believe sustainability will remain a significant factor in purchasing decisions. Our single-origin Arabica coffee beans are sourced ethically from direct trade roasters, ensuring fair trade practices. This means your cup of coffee will not only be of exceptional quality but also fair to the farmers who cultivate it.

Embracing sustainability, we use eco-friendly packaging and aqueous lined coffee cups to minimise our environmental impact. By choosing materials that are kind to the planet, we ensure that every cup of coffee served contributes to a greener future.

Diversity, Equality, Inclusivity

At Henry’s Coffee & Events, our baristas and staff are the heart of our service, embodying our commitment to diversity.

We pride ourselves on offering equal opportunities for all team members, who are dedicated to creating a welcoming and respectful atmosphere while serving delicious coffee. Every interaction is crafted to be as delightful and inclusive as the brew itself.

Henry’s offers flexible hours ensuring our staff can keep a healthy work-life balance. It’s important for us to foster open, positive, supportive workplace culture. We believe in valuing our team by offering pay well above the London Living Wage. This commitment reflects our dedication to supporting our staff and ensuring they thrive, just as we strive to create exceptional experiences for our clients.

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